Fraz Khalid | Resume

Fraz Khalid
Experienced UI/UX Designer/Front End Developer

A Web/UI/UX/Mobile Designer/Front End Developer with 8+ years of combined experience in the creative, design and technical fields. Very knowledgeable in Visual, Interaction, UI, UX, Mobile, Responsive and Data driven designs. HTML, CSS, jQuery, Browser Troubleshooting, Wire framing.

What ultimately drives me is being able to turn ideas into the most effective user experiences across as many devices as possible.

  • Expert in Visual, Interaction, UI, UX, Mobile, Responsive and Data driven designs. HTML, CSS, jQuery, Browser Troubleshooting, Wire framing.
  • Experience in developing applications using Agile and Scrum methodologies
  • Have expert ability to code hand-crafted HTML, CSS
  • Expert in Responsive Web Design and development, User Experience Design and user interface design
  • Expert in mobile user interface designing and front end development
  • Expert in Adobe tools (Photoshop, Fireworks, Illustrator and Dreamweaver)
  • Well-versed and up-to-date in Web Design & Web Development standards and best practices
  • Strong scripting experience with JavaScript, jQuery, AJAX, angular.js
  • Strong development experience in Word Press theme development, mid-level Drupal theme experience
  • Strong experience using CSS grids & frameworks both fixed and fluid, like bootstrap, 360 grid etc
  • Expert in optimizing website by reducing resources with fast loading.
  • Strong understanding of Interaction Design, Usability and Navigability
  • Experience working with backend languages PHP and
  • Strong foundation of design principles including: hierarchy, composition, color, layout, balance, harmony, contrast, tone, typography
  • Developed page layouts, Navigations and presented designs and concepts to the clients and the management to review.
  • Developed simple, usable, attractive and cross-browser web interfaces that account for speed, file size, readability and accessibility.
  • Used Polymers in creating web components and developed browser API’s to custom HTML elements.
  • Developed Single Page Application using UI and angular.
  • Strong experience utilizing accessibility, usability and human factors design principles
  • Good understanding of SEO, reporting and analytics.
  • Good at Documentation on User requirements and System Specifications. Experience in designing Low Level and High Level design documents
  • Excellent communication skills, team playing spirit, strong analytical & problem solving abilities, hardworking, self-motivated, attention to details and able to meet aggressive project schedules.
Professional Experience

Mar 2017 - Nov 2017

Sr. UX/UI Designer/Developer
Principal Financial Group

Design User-Centered Interfaces
Create and deliver a consistent and compelling user experience on external and internal digital properties for the Retirement and Investors division.
Design elegant interfaces within technical constraints and complex business rules.
Design effective information architecture structures.
Create high-level wireframes (whiteboard, paper, Axure and Photoshop) to demonstrate holistic vision.
Develop high fidelity, highly functional, responsive prototypes using HTML, CSS and JavaScript.
Use persuasion within design to engage and delight users.
Collaborate with the business and IT project teams on design and iterate.
Recent focus has been to convert end-to-end business processes for the ESOP block of business to the record-keeping systems of The Principal.

UX Strategy
Create design and content strategies for specific internal and external web applications.
Utilize, evolve, and create design principles, web style guide, and design patterns.
Participate in various steering groups to determine vision and strategy for customer-facing technology.
Support multiple scrum teams at the program and individual level.

Nov 2014 - Feb 2017

Sr. UI/UX Designer/Developer
  • Designed, Redesign (few) and developed the front end of the all the mentioned website, and making them full responsive. Write improved markup, better usability, faster page performance and better visual quality by extending the already defined design system.
  • Worked as designer, designing user interfaces and prototypes for a web-based internal system.
  • Worked on front-end pages that developed in a professional manner using HTML, CSS, JavaScript, JQUERY and Angular.
  • Developed and implemented user interfaces as per latest W3C standards.
  • Developed client side validation code using JavaScript and JQUERY.
  • Worked Extensively on WordPress development for the content-based website supporting companies’ verticals and portals, like theme development and plugins development.
  • Creating cross-browser compatible and standards-compliant CSS-based page layouts.
  • Involved in fixing Front-End issues with the layouts.
  • Actively used XML (documents and transformations) for creating templates with dynamic data from XML file.
  • Extensively used/modified JQUERY and Angular.js to perform AJAX calls for creating interactive web pages on JSON response.
  • Worked with backend developers to convert HTML/CSS non-functional pages into dynamic pages.
  • Developed cross-browser pages using CSS, HTML, DHTML, JavaScript, jQuery and angular.
  • Coded pages with best Search Engine Optimization (SEO) techniques.
  • Designed applications that execute on various browsers such as Internet Explorer, Mozilla Firefox, Google Chrome, and Opera using various debugging tools like Firebugs/IE Developer Tools.

May 2007- Aug 2014

Creative Lead / UI Designer / Front End Developer
Website Impressions
  • Web Design team lead in charge of overseeing the quality of work produced by the team in terms of design and Code/implementation, assign the relevant tasks, manage timelines, and confirm the surety of delivering the project on time. Visualize the design concepts after coordinating with the clients, design them and make sure the delivery of the mockups on time. Analyze the architecture and scope of the project, develop process flow and guide the development team to integrate the functionality with the design and deliver.
  • Designed the Web application layout and forms using HTML, CSS, and JavaScript.
  • Worked with business analysts to understand their business models and goals and help define strategy, content, and features.
  • Converted PSD mockups into pure hand-written HTML and CSS pages.
  • Handled all the client side validations, slide show, hide and show controls, dropdown menus and tab navigation using JQUERY.
  • Responsible for transforming design mock-ups to W3C standards compliant HTML pages using HTML, XHTML, CSS.
  • Wrote code to fetch data from Web services using JQUERY AJAX via JSON response and updating the HTML pages.
  • Participated in day-to-day meeting, status meeting, strong reporting and effective communication with project manager and developers.
  • Participated with SQA team in bug thrashing sessions to discuss and resolve bugs that were reported in JIRE.
  • Used JavaScript libraries to create slider and page-turning animations on calendar widgets.
  • Designed web pages and used applications that meet business and user goals through a positive user experience.
  • Responsible for creating the screens with table less design following W3C standards. Involved in the analysis, design, development, and testing phases of application development

Jun 2005- Aug 2007

Sr. Web Designer
Technotrans IT Solutions
  • Project coordination between the client and development team. Analyze what the client wants and explain to the development team.
  • Visualize the design concept and explain it to the subordinates.
  • Usability analysis for web applications and make their designs.
  • Documentation, content writing and online help for the web applications
  • Creating all the high-level graphical tasks including animation, high-level print media hoardings, interactive flash sites and presentations, slicing and creating HTML for the development team.
  • Fulfill all the requirement of the development team regarding or related to graphics and providing them the right thing
  • Responsible for creating all the sounds or sentences for the interactive CD’s


Masters in Computer Applications (Specialization in User Experience Design)
Stratford University


Masters in Business Administration (Specialization in Digital Marketing)
Punjab University


Bachelor of Computer Sciences
Punjab University

My Skils